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TAT Inspires Travel across Thailand with LISA through "Feel All the Feelings, Seeking Thailand’s Wonders", Inviting Travellers to Discover Thailand and Win Five Styles of Exclusive Items

BANGKOK, THAILAND -  Media OutReach Newswire - 28 April 2026 -  The Tourism Authority of Thailand (TAT) is encouraging travel across the country with Amazing Thailand Ambassador LISA through the "Feel All the Feelings, Seeking Thailand's Wonders". The initiative invites travellers to discover the diversity of Thai destinations and turn their trips into rejuvenating experiences. Running from 1 May to 31 July 2026, the initiative offers two ways to participate: collecting points via Buddy Rewards, and submitting receipts from certified establishments under programmes such as Trusted Thailand, STAR (Sustainable Tourism Acceleration Rating), and Thailand Tourism Awards — for the chance to win 500 exclusive prizes. 
       
 Ms. Thapanee Kiatphaibool, Governor of the TAT, said: "The  'Feel All the Feelings, Seeking Thailand's Wonders' initiative builds on our approach of showcasing Thailand's appeal through the many emotions that travel evokes, encouraging visitors to experience each region more deeply — particularly during the green season when Thailand's natural landscapes are at their most distinctive." 
  "We expect this initiative to stimulate travel across Thailand and help distribute income to destinations and local communities throughout the country, while elevating Thailand's tourism standards in collaboration with certified establishments under programmes such as Trusted Thailand, STAR, and the Thailand Tourism Awards — or Kinnaree Awards. These recognitions reflect service quality, safety, and sustainability. Promoting Thailand's destinations with high-quality operators will strengthen traveller confidence, inspire meaningful journeys, and support balanced, long-term growth for Thai tourism." 
  Participants also stand a chance to receive one of 500 exclusive items celebrating Thailand's distinctive character: 
  Photobox and Photocard — Travel stories in print 
 Inspired by Thailand's scenic landscapes, a specially designed Photobox holds Photocards of LISA as Amazing Thailand Ambassador, featuring eight carefully captured vistas that highlight the country's scenery through light, colour, and atmosphere. The set includes water-resistant hologram stickers with contemporary Thai motifs — a collectible keepsake that brings travel memories back to life. 
  Black "55 Must-Visit Cities" T-shirt — Tapestry of landmarks, represented by the village of Ban Rak Thai 
 A black T-shirt featuring LISA at Ban Rak Thai, Mok Cham Pae Sub-district, Mueang District, Mae Hong Son — a highland village in Thailand's far north, embraced by quiet nature and morning mist. The back carries the names of 55 must-visit destinations as an inspiring "map" for future trips. Minimal, balanced, and comfortable with a clear character, it makes a travel statement for those looking to discover new perspectives across Thailand. 
  White "55 Must-Visit Cities" T-shirt — Khao Sok inspiration for fresh travel experiences 
 A white T-shirt featuring LISA amid the limestone mountains and emerald waters of Khao Sok National Park, Surat Thani. Clean yet layered in depth, with 55 must-visit destinations on the back as waypoints to explore. A contemporary, minimalist design for travellers who love to discover new places and create new memories. 
  Silver metal keychain — Bangkok landmark in a refined design 
 A polished silver keychain featuring LISA set against Wat Arun Ratchawararam, capturing the temple's ornate silhouette in crisp openwork lines. The piece is resin-coated for depth and framed in a design inspired by the traditional Thai decorative pattern called Pra Jam Yam, complemented by a small a small Pra Jam Yam charm, a mini black disc-shaped NFC element linking to the TVC, and an Amazing Thailand x LISA laser-etched logo. The back bears the campaign name "feel all the  feelings." Both collectible and stylish, the keychain adds a touch of character to everyday life. 
  Multipurpose scarf — Colour, breeze, and tea-scented hills 
 A silk satin scarf featuring LISA at a tea plantation in Chiang Rai, translating undulating green hills and soft morning light into a vivid, dimensional print. Light and versatile — wear as a neck scarf, shawl, or headscarf — this piece turns a travel mood into a stylish, everyday accessory. 
  Travellers can take part in the activity from 1 May to 31 July 2026 through two options:   
     
   1) Win exclusive items by collecting Buddy Rewards points    
   This activity aims to stimulate the domestic tourism. Prizes include the Photobox containing Photocards featuring key visuals of the Amazing Thailand Ambassador and destination images, plus a hologram sticker set. 
  How to participate: 
 1. Participants must have a mobile phone number registered in Thailand to verify their identity during registration (OTP Verification Code). 
 2. Register via LINE OA @buddyrewardsby1672. 
 3. Check in at designated Buddy Rewards locations nationwide to earn 50 points per location, or check in the Amazing Thailand Ambassador Locations to earn 100 bonus points per location. 
 Collect 2,000 Buddy Rewards points — including at least two check-ins on the Ambassador Locations — to redeem one Photobox (100 prizes; awarded on a first-come, first-served basis to those who reach the threshold earliest). 
  If Photobox stocks are exhausted, participants may continue checking in on the Ambassador Locations for bonus points until 31 July 2026 at 23:59 hrs (BKK local time), and use remaining points to redeem other rewards in the programme until 30 September 2026. 
  Activity period: 1 May – 31 July 2026, or while stocks last 
  Amazing Thailand Ambassador Locations — 25 check-in places   
   
   
     Rice Fields of Sapan, Nan   
   
     Thi Lo Su Waterfall, Tak     
   
   
     Wat Chedi Luang, Chiang Mai     
   
   
     Ko Thalu, Rayong     
   
   
     Samet Nangshe, Phang-nga     
   
   
     Floating Pagodas, Wat Phutthabat Sutthawat, Lampang     
   
   
     Wat Phumin, Nan     
   
   
     Wat Phra That Pha Son Kaew, Phetchabun     
   
   
     Red Lotus Sea, Udon Thani     
   
   
     Phu Lang Ka, Phayao     
   
   
     Phu Chi Fa, Chiang Rai     
   
   
     Wat Arun Ratchawararam Ratchawaramahawihan, Bangkok     
   
   
     Tea plantations in Chiang Rai (including Boon Rawd Farm, Choui Fong Tea Plantation, 101 Tea Plantation, Wang Put Tan Tea Plantation, Wawee Tea Plantation, Laulee Tea Plantation Resort, Suwirun Teashop, and Sawanbondin Farm)      *Participants may earn Ambassador Locations bonus points in the "Tea Plantation" category at one location only; the system will then lock further check-ins in this category.     
   
   
     Ban Rak Thai, Mae Hong Son     
   
   
     Huai Maekamin Waterfall, Kanchanaburi     
   
   
     Laem Had, Ko Yao Yai, Phang-nga     
   
   
     Sam Phan Bok, Ubon Ratchathani     
   
   
     Khao Sok National Park, Surat Thani   
  2)  Win exclusive items by submitting tourism receipts 
 Open to Thais and travellers of all nationalities travelling in Thailand, with four unique prize styles to be won. 
   How to participate: 
 1. For Thais, travel to a province other than the domicile shown on the Thai national ID.    
   2. Use services at any TAT-recognised establishment under one of the following programmes: 
 - Trusted Thailand 
  https://trustedthailand.tourismthailand.org/en/establishments/detail 
 - Thailand Tourism Awards (Kinnaree Awards) 2025 winners 
 https://tourismawards.tourismthailand.org/awards-winner 
 - STAR (Sustainable Tourism Acceleration Rating) 
  https://www.tatstar.org/companies 
 3. Collect receipts showing the establishment name and taxpayer ID (or hotel-issued documentation). With a minimum spend of THB 2,000, register via  https://amzth.org/SeekingThailandWonders to enter the draw for region-specific exclusive items corresponding to your destination. 
  Key dates: 
 Travel period: 1 May – 31 July 2026 
 Registration closes: 3 August 2026 at 10:00 hrs (BKK local time) 
 Winner announcement: 31 August 2026 (400 prizes in total) via Facebook: Amazing Thailand 
  Prize allocation by region visited:   
   - Black "55 Must-Visit Cities" T-shirt — Northeastern region 
 - White "55 Must-Visit Cities" T-shirt — Northern region 
 - Multipurpose scarf — Central and Eastern regions 
 - Silver metal keychain — Southern region 
  TAT invites travellers to explore Thailand alongside LISA as the Amazing Thailand Ambassador. Every step is more than finding a new place — it is an invitation to open your heart to stories, people, and moments that add meaning to life, while contributing in small but significant ways to a sustainable future for Thai tourism. 
  Contact Information 
 International Public Relations Division 
 Tourism Authority of Thailand 
 Tel: +66 (0) 2250 5500 ext. 4545-48 
 Fax: +66 (0) 2250 0246 
 E-mail: prdiv3@tat.or.th 
 Website:  www.tatnews.org 
  TAT's News Link: [ https://www.tatnews.org/2026/04/tat-inspires-travel-across-thailand-with-lisa-through-feel-all-the-feelings-seeking-thailands-wonders-inviting-travellers-to-discover-thailand-and-win-five-styles-of-exclu/ ] 
Hashtag: #AmazingThailand #AmazingThailandAmbassador #AmazingThailandxLISA #FeelAllTheFeelings

https://www.tatnews.org
The issuer is solely responsible for the content of this announcement.

6th Asian Beach Games opens in Sanya

SANYA, CHINA -  Media OutReach Newswire - 28 April 2026 – The 6th Asian Beach Games opened on Wednesday evening in China's tropical resort city of Sanya, with the opening ceremony held at the seaside Yasha Park. 
             
       6th Asian Beach Games opens in Sanya     
     
 Chinese State Councilor Shen Yiqin declared the Games open after 45 delegations marched in for the continental Games, which had previously been scheduled to be held in 2020. 
  After having twice been postponed, chiefly due to the COVID-19 pandemic, the Sanya Games has drawn around 10,000 participants, including 1,790 athletes. 
  The Games marks the first time Hainan has hosted a continental-level beach sports event. It is also the first major international sporting event since the island-wide Hainan Free Trade Port was inaugurated last December. 
  Scheduled from April 22 to 30, the Games features 14 sports, 15 disciplines and 62 events. It is the second time that China has hosted the Asian Beach Games, after the 2012 edition in Haiyang, Shandong Province. 
  China has sent a delegation of 255 members, including 171 athletes, competing in 13 sports and 60 events, marking the country's highest participation in Asian Beach Games history. 
Hashtag: #6thAsianBeachGame #Sanya #China
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SeABank successfully holds 2026 AGM, reports stable Q1 results

HANOI, VIETNAM –  Media OutReach Newswire – 28 April 2026 - Southeast Asia Commercial Joint Stock Bank (SeABank) has successfully convened its 2026 Annual General Meeting of Shareholders (AGM), approving key resolutions on strategic direction, governance, and capital strengthening to accelerate sustainable growth. 
       
 The approved 2026 business plan targets PBT of VND 7,068 billion, total asset growth of 10%, funding mobilization growth of 23%, credit growth of 17%, an ROE of 13%, and an NPL ratio below 3%. 
  To enhance financial capacity, the AGM approved a plan to increase charter capital to VND 34,688 billion through issuing 583.8 million shares for a 20.5% stock dividend, and 40 million ESOP shares for management personnel. This capital increase is expected to strengthen the Bank's competitiveness, enhance its CAR in line with Basel III standards, and provide a solid foundation for credit expansion, technology investment, and improved operational efficiency. 
  Regarding the Supervisory Board, the AGM approved the resignation of Ms. Vu Thi Ngoc Quynh for personal reasons and the election of Mr. Nguyen Van Lieu (born in 1969), a banking and finance expert with over 33 years of experience and extensive expertise in risk management, as a new member. The strengthened Supervisory Board is expected to enhance oversight, independence and transparency, improve risk governance in line with international practices, and support compliance with Basel III standards for sustainable growth. 
  As of March 31, 2026, SeABank reported stable Q1/2026 business results in line with its annual plan. Total assets reached VND 403,198 billion, outstanding credit reached VND 246,188 billion, indicating controlled credit growth with a focus on risk and asset quality. Total funding mobilization reached VND 217,863 billion, driven mainly by customer deposits. Asset quality remained within target, with the NPL ratio at 2.24%, supported by effective risk management and debt resolution efforts. 
  TOI reached VND 2,914 billion, achieving 108% of the quarterly plan, driven mainly by NII of VND 2,413 billion, while NOII fluctuated with market conditions. Service activities also recorded positive growth, with net income reaching VND 197 billion, up 12.46% YoY. Operational efficiency improved, reducing CIR to 32.02%. 
  These results contributed to SeABank's PBT of VND 1,388 billion, underscoring its disciplined execution and reinforcing a strong foundation to deliver on the AGM-approved 2026 targets and strategic direction, while advancing ESG-focused sustainable growth. 
  
Hashtag: #SeABank

https://seabank.com.vn/
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Sanya Hosts 6th Asian Beach Games with Focus on High-quality Services

SANYA, CHINA -  Media OutReach Newswire - 27 April 2026 - The 6th Asian Beach Games officially opened on Tuesday evening in Sanya, south China's Hainan Province. An opening ceremony titled "A Sky-Ocean Meeting" unfolded against a natural backdrop of ocean and sand, welcoming athletes from 45 countries and regions across Asia. 
             
        The 6th Asian Beach Games is being held from April 22 to 30 in Sanya, a coastal city in south China's Hainan Province.      
     
 Over recent months, the host city has established a comprehensive, high-standard service system, now fully operational, to support what organizers describe as a "splendid, exceptional and outstanding" event. 
  The success of the Games, organizers say, begins with a smooth and welcoming arrival experience. Benefiting from policies under the Hainan Free Trade Port (FTP), entry procedures have been streamlined. 
  Jože Zidar, a veteran Slovenian sports journalist who visited earlier this year, said he experienced "one of the most efficient border clearances" he had encountered. Such feedback has since been echoed by many participants. 
  High service standards extend throughout the event. The Games adopt a coastal venue layout described as a "pearls-on-a-string" coastal layout, integrating multiple sites and combining beach sports with the surrounding natural environment to create a "sports and tourism" experience. 
  All venues have been built or upgraded in line with green standards and are now operational. In terms of logistics, 22 designated hotels, more than 1,000 new energy vehicles, and around 4,700 volunteers have been deployed. The Main Media Center is providing one-stop services for over 1,000 registered journalists from China and abroad. 
  Given the nature of beach and marine events, Sanya has also established a citywide emergency medical system featuring a "30-minute response network." A total of 71 on-site medical stations, supported by additional medical posts, 285 medical staff and 46 ambulances, form a comprehensive response system covering on-site treatment, patient transfer and specialized care. 
  The opening ceremony itself broke with the traditional stadium format, instead integrating performance elements into the natural beach setting of sand, sunshine and palm trees. 
  Artistic segments combined local Hainan culture, the vision of the Hainan FTP, and the spirit of sport. 
  The Games mascot "Ya Ya", the Eld's deer, appeared throughout the ceremony as a cultural symbol linking the city's past and future. 
  Environmentally friendly technologies and virtual imaging were also incorporated to create a visual experience blending digital and real-world elements. Sanya has positioned the Games as a catalyst for urban development under the concept of "promoting construction and improving quality through sports." 
  Preparations have contributed to infrastructure upgrades and environmental improvements. 
  At the same time, a "sports, tourism and consumption" model has been introduced. 
  More than 200 licensed products have been launched, while promotional campaigns linking tourism resources across the island are underway. 
  Supporting events, including an international diving festival and cultural exhibitions of intangible heritage, have also been organized to enhance the experience for visitors and participants. 
  From preparation to opening, Sanya aims to deliver on its commitment to the Asian sporting community through comprehensive services and an open, dynamic city environment. 
  The Games are expected to serve as a platform to promote unity, friendship and development across Asia. 
  
Hashtag: #Sanya 
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